Rocky Sanchez Tirona

Managing Director

Fish Forever at Rare

Rocky oversees Rare’s coastal fisheries initiative, which aims to shift the governance and management of small-scale fisheries to link their protection and productivity to the prosperity of coastal communities.  Fish Forever has a global team of almost 100 staff, working with over 250 local partners, across eight countries. 

She served as Vice President of Rare Philippines for over eight years, a role which recently expanded to overseeing Rare’s work in Palau and the Federated States of Micronesia. She was part of the initial development of the Fish Forever program and oversaw its growth in the Philippines, where it now reaches over 600 communities.  

In addition to her years of experience leading Fish Forever in the Philippines, Rocky has a background in marketing communications. While working in the advertising sector, she shifted her focus to social issues and working with government, foundations and NGOs. Upon joining Rare, she brought with her an expertise in social marketing that has helped Rare’s work to engage coastal communities and promote responsible and sustainable fishing behaviors.  She has a degree in Psychology from the University of the Philippines.